Privacy policy

Last updated: 6 April 2026

My Store operates this shop and website, including all information, content, features, tools, products and related services, to provide you, as a customer, with a curated shopping experience (the “Services”). My Store is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction via the Services, or when you communicate with us. In the event of any conflict between our Terms of Use and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy and the collection, use and disclosure of your information as described herein.

Personal information we collect or process

When we use the term ‘personal information’, we are referring to information that identifies you or that can reasonably be associated with you or another person. Personal information does not include information collected anonymously or in a de-identified form, such that it cannot be associated with an identifiable person.

We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, your place of residence and in accordance with applicable law:

  • Contact details: name, address, billing address, delivery address, telephone number and email address.
  • Financial information: credit or debit card numbers, payment details, financial account information, transaction details, payment method and payment confirmations.
  • Account information: username, password, security questions, preferences and settings.
  • Transaction information: items viewed, added to the basket or wishlist, purchased, returned, exchanged or cancelled, as well as transaction history.
  • Communications: information you provide when you contact us, including via customer service.
  • Device information: information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information: data relating to your interaction with the Services, including how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information;
  • Automatically via the Services, including through your device, cookies and similar technologies;
  • Through our service providers, when they collect or process personal information on our behalf;
  • From our partners or other third parties.

Use of your personal information

Depending on your interaction with us or the Services you use, we may use your personal information for the following purposes:

Providing, personalising and improving the Services

We use your personal information to provide the Services, fulfil our contract with you, process payments, fulfil orders, remember your preferences, manage your account, arrange delivery, process returns and exchanges, enable the posting of reviews, and personalise your shopping experience, including through product recommendations.

Marketing and advertising

We may use your personal information for marketing and promotional communications via email, SMS or post, as well as to display targeted advertisements on our Services or on other websites.

Security and fraud prevention

We use your personal information to secure payments, detect and prevent fraudulent or illegal activities, and protect our Services. You are responsible for keeping your account credentials confidential.

Communication with you

We use your personal information to respond to your enquiries, provide customer service and maintain our business relationship.

Legal obligations

We use your personal information to comply with applicable law, respond to legal requests, enforce our terms and protect our rights.

Disclosure of personal information

We may disclose your personal information in the following circumstances:

  • To Shopify, our service providers and partners acting on our behalf (payment, logistics, hosting, analytics, customer service, etc.);
  • To business and marketing partners for advertising purposes, in accordance with their own privacy policies;
  • When you give us your consent or explicitly ask us to share certain information;
  • To our subsidiaries or group entities;
  • In the context of a business transaction (merger, bankruptcy, etc.) or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information in order to provide and improve the Services. Your information may be transferred to countries other than your country of residence. Shopify may be responsible for the processing of certain data, particularly in connection with advanced features. For more information, please see Shopify’s Privacy Policy and the Shopify Privacy Portal.

Third-party sites and external links

The Services may contain links to third-party websites. We are not responsible for their privacy or security practices. Information shared on public or third-party platforms may be visible to other users.

Children’s data

The Services are not intended for children. We do not knowingly collect personal information from children who have not reached the legal age in their jurisdiction.

Data security and retention

No security measure is foolproof. The retention period for your personal information depends on our legal and operational obligations.

Your rights and choices

Depending on where you live, you may have rights regarding your personal information, including:

  • Right of access
  • Right to erasure
  • Right to rectification
  • Right to data portability
  • Managing communication preferences

If you reside in the EU or the UK, you may also exercise rights to object, restrict processing and withdraw consent.

Complaints

If you have a complaint regarding the processing of your personal data, you may contact us or lodge a complaint with the relevant data protection authority.

International transfers

Your personal information may be transferred and processed outside your country of residence. Where necessary, we use recognised safeguards, such as the European Commission’s Standard Contractual Clauses.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this site with an update date.

Contact

If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact us at the following address:

info@HarrowValeLondon.uk

For the purposes of applicable data protection legislation, we are the data controller of your personal information.